What is more likely to influence your purchase decision at the grocery store? A picture of a bread loaf or the actual loaf? As a savvy consumer, you will want to examine your potential purchase for quality before committing any of your hard-earned money.
The same holds true when you’re trying to sell your sublimated goods. The allure of sublimation is in the outstanding print quality it produces. That can’t be captured in a catalog or Web image. Potential customers need to see and feel the product to determine whether it’s right for them – and that you’re the right one to make it.
This is where spec samples come into play. A spec sample is a pre-made version of a particular product that you use to show a customer, client or prospect what that product could look like with their customization added. They can touch the item, test its quality and see just how amazing sublimation looks on a finished product.
Providing spec samples helps you to drive excitement in both existing and potential customers, which you can then turn into sublimation sales. It just takes some creativity and good sales strategy. Continue reading “Growing Sublimation Sales with Spec Samples”