Fundraising – The Key To The School Market Door

Nothing gets the attention of a school organization like the word FUNDRAISER. It’s one of the top priorities in this age of budget cuts and financial trimming.

PTA, Athletic Boosters, Band Boosters, and Academic Boosters are just a few of the many groups that actively participate in raising funds to support the schools and student activities. You can easily target them with an exciting program that allows them to sell customized and personalized products with a decent margin for them and you, something that is uniquely different than most of the stale, tired out programs they are dealing with currently.

In general, there are two solid approaches for Digital Decorators: Spirit Products and Kids Artwork. Continue reading “Fundraising – The Key To The School Market Door”

A Quick Review of Summer’s Hot New Products

It’s been a very busy summer here at Coastal. In between all of the tradeshows and the construction of our brand new demonstration room (it’s almost done!), we’ve introduced an abundance of new products and equipment that you may have missed. Here are just a few of our favorite hot new products:

Sippy cups – Every parent will LOVE the chance to create a personalized sippy cup for their child. Add the child’s name, a special photo or a personalized design – this will be the hit of the playground! Plus, our sippy cups come in three different vibrant colors.

Mug Master Pro – We carried the Mug King mug press for many years, but recently realized it was time to offer something that is multi-functional and allows our customers to get more bang for their buck. The Mug Master Pro mug press (priced similarly to the Mug King) includes additional attachments that allow you to press not only regular 11 oz sublimation mugs, but 15 oz mugs, 12 oz latte mugs and 17 oz latte mugs. This is the MUST-HAVE mug press for anyone looking to explore or expand a mug-making business. Continue reading “A Quick Review of Summer’s Hot New Products”

Sales & Marketing Tips from Sawgrass Ink

by Jimmy Lamb

A key area to consider when looking for potential customers is your own background. Are you currently employed? If so, chances are you are surrounded by potential leads. Use these contacts to carve out business relationships. It’s much easier to make sales in an environment that is comfortable and familiar, than having to go out and knock on doors. And don’t just look around, write it all down.

One exercise that you can do to help you generate a potential list of customers is to take a sheet of paper and divide it into to three columns. In the left hand column list the name of every person that you know. Friends, family, co-workers, neighbors, church members, club members, etc. You’ll probably be surprised at how many people you really do know. Continue reading “Sales & Marketing Tips from Sawgrass Ink”