Sales & Marketing Tips from Sawgrass Ink

by Jimmy Lamb

A key area to consider when looking for potential customers is your own background. Are you currently employed? If so, chances are you are surrounded by potential leads. Use these contacts to carve out business relationships. It’s much easier to make sales in an environment that is comfortable and familiar, than having to go out and knock on doors. And don’t just look around, write it all down.

One exercise that you can do to help you generate a potential list of customers is to take a sheet of paper and divide it into to three columns. In the left hand column list the name of every person that you know. Friends, family, co-workers, neighbors, church members, club members, etc. You’ll probably be surprised at how many people you really do know. Continue reading “Sales & Marketing Tips from Sawgrass Ink”