Direct-to-Garment Printing: No Job Too Small

Is your screen printing business primarily bringing in medium-high quantity orders?

Are you wondering how you can help more customers and say ‘no’ less?

Do you regularly flinch at the age-old customer question, “Hey, how much does one shirt cost?”

If you mentally responded, “Yes – yes – every single time, yes”, then we already have a good idea of how your one-shirt answer plays out. You bite your tongue, hold back an eye roll and launch into a thorough explanation of how bulk printing and pricing works. You can almost feel your customer inching toward the door as you say words like “minimum quantity”, “underbase cost” and “screen fees”.

Before you can get to the part where one screen-printed shirt costs the same as a trip to the day spa, your customer is no longer your customer – now they’re sitting in your parking lot Googling other print shops that can fit their budget and low-quantity needs.

Direct-to-Garment Printing: Become a One-Stop Shop

Sound familiar? We get it. You’re tired of losing potential life-long customers and business contacts over minimums. Explaining the screen printing process to someone unfamiliar with the industry can be tedious and time-consuming, especially if you know upfront that the sale is DOA due to quantity.

Direct-to-garment (DTG) printing can provide you a one-off solution without the hassle of spelling out screen printing setup costs and additional ink fees. Did we just hear you groan? We know what you’re thinking.

“Well that’s great, but DTG printers are expensive and limiting – I don’t want to invest in a setup that only works on white shirts!”

Again, we understand. But there’s good news.

DTG technology has come a long way from the original modified paper inkjet printers that only printed light garments and carried upfront price tags as high as $250,000. In today’s world, you can in fact create vibrant prints on dark colored shirts using a DTG printer with CMYK and white ink capabilities, such as the Epson SureColor F2000 White Edition (and you can afford it, too).

dtg printing on dark shirts coastal business supplies

Full-Color, High Detail? Yes, Even on Dark Shirts!

The science behind DTG printing full-color images on dark garments is fairly simple to understand. The premise is the same as laying down a white underbase when screen printing light ink colors on black shirts.

The DTG printer applies a layer of white ink to the shirt first before printing the CMYK inks directly on top, which allows for vibrancy and clarity within the print. With DTG printing, you can achieve all of the gradients, shadows and high-resolution components that are sacrificed when converting artwork for the screen printing process, not to mention the ability to print in millions of colors without the extra costs tied to labor and screens.

While there are so many delicate variables surrounding DTG printing that fall on the user (like artwork setup and pretreatment methods), once you’ve mastered the basics of preparing your image files and properly pretreating your dark shirts you can print high-resolution, photographic and full-color T-shirts in less than five minutes.

Epson has internally developed a top of the line, easy-to-use Garment Creator Imaging Software (which is free for anyone to download) with dozens of straightforward customizable settings that makes preparing your artwork for DTG printing uncomplicated and pain-free. The big factors that lead to a successful, vivid print include garment composition, correct pretreatment coverage, regular DTG printer maintenance and – of course – a little bit of patience.

Are you ready to stop telling your small quantity prospects ‘no’? Want to give DTG printing a try? Drop our professional services department a line to learn more about the benefits of offering direct-to-garment printing. Our team of pros will train you on the best practices and machine maintenance methods to ensure you are saying ‘yes’ to every T-shirt sale, no matter how small. Give us a call now: 800 562-7760

Go Beyond the Shirt: Use Heat Transfer Vinyl on Home Décor [+ Sign Vinyl Inspiration]

We think heat transfer vinyl and we immediately think shirts, lots and lots of shirts. Almost as if we’re robotic about it. Day in and day out…

  • Plot your design.
  • Send it to your cutter.
  • Weed while the machine cuts the next design.
  • Press.
  • Repeat. Repeat. Repeat…

But what if we take a minute and think outside the box (or in this case the shirt)?

The possibilities extend beyond the normal wearable fabrics and into our home or office.

Surprising Home Surfaces for Heat Transfer Vinyl

Heat transfer vinyl (HTV) can be used on more than just the standard 100% cotton. Try HTV, such as our exclusive line of Xpress Cut Vinyl, on these surfaces:

  • Wood. (Ensure the wood has a smooth surface. HTV can be used on raw, stained, or painted wood.)
  • Burlap.
  • Canvas.
  • Cork.
  • Fabric other than wearables. (Try HTV on dish towels, placemats, blankets, and more.)
  • Sports Balls. (Yes, really. Customize footballs, basketballs, and more.)
  • Glass.*
  • Ceramics.*
  • Metal. (Ensure your metal is clean and smooth.)*

Make sure to test your HTV on each surface before applying your entire design, and purchase extra vinyl and product blanks.

*Do not wash in the dishwasher.

SHOP HEAT TRANSFER VINYL NOW

A Little Inspiration to Get You Started

Enhance any room with throw pillows showing your favorite quote, monogram, or graphic.

Heat Transfer Vinyl on Blue Throw Pillow from Coastal Business Supplies

Decorate for birthday parties or dorm rooms with customized burlap banners.HTV Decorative Banner - Coastal Business SuppliesCustom Birthday Banner with Heat Transfer Vinyl - Coastal Business Supplies

Create custom cork coasters to brighten up any conference room.

HTV Coasters by Coastal Business Supplies

Even More Home Décor Possibilities with Sign Vinyl

We all love HTV because of its wide selection of colors, textures, and patterns, but let’s not forget about the endless possibilities with sign vinyl!

Get Inspired Now:

Create custom signs with affordable craft store finds!

Rustic wood Sign created with FDC Sign Vinyl from Coastal Business Supplies

Blank Canvas Sign with Vinyl - Coastal Business Supplies

Display your favorite quotes in any room with removable wall vinyl.

Removable Wall Vinyl Kitchen Decal - Coastal Business Supplies

SHOP HEAT TRANSFER VINYL NOW

Have more ideas? Show us your creations in the comments below and shop our wide selection of vinyl now!

5 Custom Gifts to Create for Father’s Day

It’s time for Father’s Day, yet another gift-giving holiday full of potential for personalized merchandise to offer your customers. This opens up new sales opportunities and a time to get creative with your products you sell.

We offer a variety of blanks ready to be personalized for your customers. Offer gift packages or sell individual products as stand-alone gifts.
Products Perfect for Fathers

Father's Day Gift Guide - Coastal Business SuppliesFor the Grilling Master

Sell a grilling essentials package including our sublimation apron, pot holder, and  oven mitt. Also, consider using our sign vinyl to customize any set of grilling utensils.

For the Beer Lover

When it comes to products perfect for beer lovers, we offer all the blanks you need. Consider packaging our metal bottle opener with our frosted glass beer stein.

Sublimation Bottle Opener - Coastal Business SuppliesFor Those that Prefer it a Little Stronger

Create custom shot glasses to compliment your customer’s favorite man cave. Sell in sets of four or six to bring in more profit for your business.

For the Golf Lover

Offer custom golf towels, with clever quotes or a message of love from the family.

For the Outdoor Adventurer

Offer your customers what they need to prepare their fathers’ to hit the trail. Create custom water bottles, t-shirts, and hoodie’s to use year round.

For the Lake Lover

Gear your customers up to cool off at the lake, pool or beach with a “Summer Essentials” bundle, including a custom designed towel, koozie, and flip flops.

Create Custom Mugs for Father's Day - Coastal Business SuppliesFor the Coffee Lover

Every father needs the essential “#1 Dad” Mug. Offer these mugs pre-made or promote custom mugs with popular quotes.

Our Favorite Father’s Day Sayings to Use*
Dad:

  • A son’s first hero, a daughter’s first love.
  • The best dads get promoted to grandpa.
  • You’re our favorite (don’t tell mom)
  • Who needs a super hero when you have a dad
  • Yoda best daddy
  • Go ask your mother
  • Father Fuel

*From unknown sources