by Jimmy Lamb of Sawgrass Ink
Do you wait for customers to contact you or do you go find them? Many B2B sales organizations in retail locations make the mistake having a sales strategy of waiting on new business to walk through the door (reactive strategy), rather than pursing opportunities outside their walls (proactive strategy).
Getting your “feet on the street” can yield significant gains in sales revenue as it greatly expands your marketing reach with very little investment. One of the most successful strategies is to incorporate promotional products into your menu of printed media products in order to satisfy a wider range of needs for your prospective clients. Continue reading “Is Your Sales Strategy Proactive or Reactive?”