So you have read the title of this blog and you must be thinking I have lost my mind, but this is not a new sales technique. Throughout my career in sales and marketing, I have heard this strategy in several different variations. I am not sure who originally coined it and definitely not taking credit for its invention, but think it is very beneficial technique to generate business. Personally, I compare this approach to a similar strategy for playing Blackjack. Side note, I’m a horrible Blackjack player and seem to be the guy who can have a 20 with the dealer showing a 6 and inevitably the dealer will pull a 5 card for 21! But…I am not crazy; this really is a good technique. I have heard it from other professionals and it makes sense. Continue reading “Sales Tip – Basing your sales call goals on getting told NO!”
Tag: sales
Tracy Takes on… Black Friday
Don’t get nervous now, but Black Friday, the BIGGEST shopping day of the year, is right around the corner and if you’re looking to score some super sweet deals you should be prepared!
Read on, memorize, and be ready to fight to the end for that last “LOL Elmo” doll!
The first, and most important tip of all is…
1. Make a List
You don’t want to run around aimlessly, all the while being pushed aside by those parents that did make their lists. Not to mention without a list it becomes about 44% harder to pull the trigger and actually make the purchase.
Is Your Sales Strategy Proactive or Reactive?
by Jimmy Lamb of Sawgrass Ink
Do you wait for customers to contact you or do you go find them? Many B2B sales organizations in retail locations make the mistake having a sales strategy of waiting on new business to walk through the door (reactive strategy), rather than pursing opportunities outside their walls (proactive strategy).
Getting your “feet on the street” can yield significant gains in sales revenue as it greatly expands your marketing reach with very little investment. One of the most successful strategies is to incorporate promotional products into your menu of printed media products in order to satisfy a wider range of needs for your prospective clients. Continue reading “Is Your Sales Strategy Proactive or Reactive?”