My new favorite product: Digi-Trans No Weed Laser Transfer Paper

Don’t let the newness of Digi-Trans No Weed Laser Transfer Paper fool you. This paper truly stands up to its expectations. 

Most heat transfer papers on the market have that dreaded polymer background that forces you to trim your image. So, you can either trim it by hand or use a vinyl-cutting machine. Using scissors isn’t bad, unless you have a very intricate design that isn’t just four cuts to a square. And vinyl cutting machines can range from a few hundred to a few thousand dollars, making it quite a costly investment.  Continue reading “My new favorite product: Digi-Trans No Weed Laser Transfer Paper”

The New Year….

“Insanity: doing the same thing over and over again and expecting different results. ” – Albert Einstein 

Now that 2010 is over, what are you going to different in the coming year for your business? 

What did your business do right last year and what can you improve upon in the coming 12 months?  Did last year meet or exceed your expectations or did you fall a bit short?  Continue reading “The New Year….”

Why every company should do a Marketing Plan – Big or Small

One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have to be a Pulitzer prize winning coffee table document that takes thousands of dollars to produce, but it does have to be something that is in writing and carefully thought out. Again, this doesn’t have to be a formal marketing plan with all the big words and things most small businesses don’t understand, but it does have to make sense to you and it does require a little hard work and effort.
Continue reading “Why every company should do a Marketing Plan – Big or Small”