Send Your Customers Back to School in Style with Personalized Supplies!

For many parents, the end of summer signifies the beginning of hectic schedules, high-spending and hasty decisions: enter back-to-school season.

Emotions run high as families scramble to drag their kids away from the pool and into department stores – which can feel discouraging in itself. Toss in the unreasonable prices of plastic character backpacks and a kid’s desire to own every impractical celebrity-endorsed notebook available. The parental pressure to keep the kids happy and the teachers happier mounts, and suddenly the school shopping trip has turned into one giant, expensive guilt trip.

And unfortunately, all of those overwhelming emotions don’t disappear at checkout – and they are not unique to just parents, but teachers, too. The thing about kids is… as cute as they are, as responsible as they may seem…there’s an exceptionally good chance that $50 Spiderman backpack will need to be replaced before the third week of school even starts. Markers and pens will be lost after the first art project of the year. Water bottles and keys will be misplaced. The frustration and spending seems to never end.

But – what if you could help make that first day of school extra special for the kids while also making parents feel a little more secure about how much money they are forking over for supplies (which may or may not be lost on day one)? Personalized school supplies are easy to produce with a little organization and a lot of creativity and fun!

Check out these back-to-school ideas to offer your customers and help their families start the year off right!

Custom Backpacks for All Personalities

With its sublimatable front panel, these canvas backpacks can be customized to appease kids of all ages, which helps make going back to school a breeze. Personalize them with your customers’ names, monograms or school mascot.

This backpack includes a padded laptop pocket and side mesh pockets to store reusable water bottles.

Stay Hydrated, Save the World

Pair the backpack above with a custom matching water bottle – this way, kids will never mistake it for a friend’s. Keep germs away and the kids hydrated while saving the planet from the overuse of plastic and styrofoam cups.

Dude, Where’s My Car?

While your customers may have a bigger problem on their hands if their 16-year-old comes home without their car, losing the keys to said car can be just as big of a dilemma!

Creating custom keychains can help your customers easily find their keys and support their favorite sports team or player. Shop sublimation keychains on our site – our selection includes a football helmet, megaphone, jersey and more!

Sublimation Football Helmet Keychain

Teachers Need Love Too!

Help your customers show appreciation for the people that ensure their kids are learning new things everyday. Offer your clients custom plaques, mugs, clipboards, canvas bags and more so the teachers in their lives feel special and celebrated.

Teacher of the Year Sublimation Plaque

Decals for Days

Use sign vinyl to keep your customers organized in the classroom! Create vinyl decals of each school subject – or personalize the decals so important notes won’t get lost in the classroom.

personalized heat transfer vinyl folders back to school biology geometry language arts coastal business supplies

Customer Service – How to do it right!

Bad Customer ServiceIt would be great if providing good customer service was something that came naturally, but the truth is, it takes training and personal motivation to meet the customer’s needs. A company should make customer service a priority since over 65% of a typical company’s business comes from existing customers, noting it can cost about five times more to get new customers than it does to market to existing ones. So let’s explore ways to improve on customer service and how the Internet and social media impact your success.

Customer service to me means a deep rooted desire to do the right thing. All too often people just roll over and take bad business for the sake of customer service forgetting it is really about working together with your customers to be partners in their business. Being open and transparent with all of your stakeholders and following the golden rule.

Businesses should continually improve their customer service, noting customer’s needs may change the longer the relationship continues. Again, having a deep rooted desire to do what is right and making sure the people who are interacting with your customers have that same passion. Start by writing down your passions on paper, create your motto and actually live by it. It is not good enough to just have this motto on your business card, rather you need to continually make your business decisions based on this mindset to ensure long term customers.

Frequently reviewing your customer service practices so they can be modified to stay current. Most importantly, leave your ego at the door! I have seen way too many small businesses get involved in emotional ego driven spats with customers or even made decisions about operating their company based on emotions. For example, small businesses in our industry get upset with difficult customers instead of looking at their decision to price a job too low, not giving a full explanation of a project or having them sign off on a proof before production. Simple things that could have been completed to prevent a conflict with a customer. Personally, I cannot make my problems my customers’ problems. They are coming to us for a product/service to solve their problem/need, not to create more issues. This means, before you explain why you cannot do something for them, ask yourself, why do they care? Can you fix your problem without even letting them know? Overall, just taking the time to think through some procedures and provide training to those who will be representing your company will take you on the path of great customer service.

With the Internet, social media and websites like Angie’s List and Yelp, the customer has several sources to express their level of satisfaction with the service provided by your company. These tools have now made providing excellent customer service a necessity as anything less may lead to a bad review that can be difficult to recover from as a business. On the positive side, these tools help companies learn what customers need and want for services. Further, businesses can respond quickly to any issues if these websites are monitored closely and will improve the relationship.

Top 3 Things Every Small Business Must Do

When talking to people about how things are going in their business, I have discovered some common tasks.  People who have successful businesses are doing certain things on a regular basis that appear to be marketingimmagesimilar. Also, it seems those who are struggling are not doing these things. In addition, I have noticed that sometimes small businesses believe that the normal business principles that work for larger companies do not apply to them because they are a small company.  At times, small business operators are not necessarily formally trained in business, rather, just nice people with a great idea trying to figure out how to make it work. That got me thinking about what key elements that I feel make businesses successful to avoid potential pitfalls. Below are the three things that I feel are critical for every small business to ensure success. Continue reading “Top 3 Things Every Small Business Must Do”