One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have to be a Pulitzer prize winning coffee table document that takes thousands of dollars to produce, but it does have to be something that is in writing and carefully thought out. Again, this doesn’t have to be a formal marketing plan with all the big words and things most small businesses don’t understand, but it does have to make sense to you and it does require a little hard work and effort.
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