Send Your Customers Back to School in Style with Personalized Supplies!

For many parents, the end of summer signifies the beginning of hectic schedules, high-spending and hasty decisions: enter back-to-school season.

Emotions run high as families scramble to drag their kids away from the pool and into department stores – which can feel discouraging in itself. Toss in the unreasonable prices of plastic character backpacks and a kid’s desire to own every impractical celebrity-endorsed notebook available. The parental pressure to keep the kids happy and the teachers happier mounts, and suddenly the school shopping trip has turned into one giant, expensive guilt trip.

And unfortunately, all of those overwhelming emotions don’t disappear at checkout – and they are not unique to just parents, but teachers, too. The thing about kids is… as cute as they are, as responsible as they may seem…there’s an exceptionally good chance that $50 Spiderman backpack will need to be replaced before the third week of school even starts. Markers and pens will be lost after the first art project of the year. Water bottles and keys will be misplaced. The frustration and spending seems to never end.

But – what if you could help make that first day of school extra special for the kids while also making parents feel a little more secure about how much money they are forking over for supplies (which may or may not be lost on day one)? Personalized school supplies are easy to produce with a little organization and a lot of creativity and fun!

Check out these back-to-school ideas to offer your customers and help their families start the year off right!

Custom Backpacks for All Personalities

With its sublimatable front panel, these canvas backpacks can be customized to appease kids of all ages, which helps make going back to school a breeze. Personalize them with your customers’ names, monograms or school mascot.

This backpack includes a padded laptop pocket and side mesh pockets to store reusable water bottles.

Stay Hydrated, Save the World

Pair the backpack above with a custom matching water bottle – this way, kids will never mistake it for a friend’s. Keep germs away and the kids hydrated while saving the planet from the overuse of plastic and styrofoam cups.

Dude, Where’s My Car?

While your customers may have a bigger problem on their hands if their 16-year-old comes home without their car, losing the keys to said car can be just as big of a dilemma!

Creating custom keychains can help your customers easily find their keys and support their favorite sports team or player. Shop sublimation keychains on our site – our selection includes a football helmet, megaphone, jersey and more!

Sublimation Football Helmet Keychain

Teachers Need Love Too!

Help your customers show appreciation for the people that ensure their kids are learning new things everyday. Offer your clients custom plaques, mugs, clipboards, canvas bags and more so the teachers in their lives feel special and celebrated.

Teacher of the Year Sublimation Plaque

Decals for Days

Use sign vinyl to keep your customers organized in the classroom! Create vinyl decals of each school subject – or personalize the decals so important notes won’t get lost in the classroom.

personalized heat transfer vinyl folders back to school biology geometry language arts coastal business supplies

Direct-to-Garment Printing: No Job Too Small

Is your screen printing business primarily bringing in medium-high quantity orders?

Are you wondering how you can help more customers and say ‘no’ less?

Do you regularly flinch at the age-old customer question, “Hey, how much does one shirt cost?”

If you mentally responded, “Yes – yes – every single time, yes”, then we already have a good idea of how your one-shirt answer plays out. You bite your tongue, hold back an eye roll and launch into a thorough explanation of how bulk printing and pricing works. You can almost feel your customer inching toward the door as you say words like “minimum quantity”, “underbase cost” and “screen fees”.

Before you can get to the part where one screen-printed shirt costs the same as a trip to the day spa, your customer is no longer your customer – now they’re sitting in your parking lot Googling other print shops that can fit their budget and low-quantity needs.

Direct-to-Garment Printing: Become a One-Stop Shop

Sound familiar? We get it. You’re tired of losing potential life-long customers and business contacts over minimums. Explaining the screen printing process to someone unfamiliar with the industry can be tedious and time-consuming, especially if you know upfront that the sale is DOA due to quantity.

Direct-to-garment (DTG) printing can provide you a one-off solution without the hassle of spelling out screen printing setup costs and additional ink fees. Did we just hear you groan? We know what you’re thinking.

“Well that’s great, but DTG printers are expensive and limiting – I don’t want to invest in a setup that only works on white shirts!”

Again, we understand. But there’s good news.

DTG technology has come a long way from the original modified paper inkjet printers that only printed light garments and carried upfront price tags as high as $250,000. In today’s world, you can in fact create vibrant prints on dark colored shirts using a DTG printer with CMYK and white ink capabilities, such as the Epson SureColor F2000 White Edition (and you can afford it, too).

dtg printing on dark shirts coastal business supplies

Full-Color, High Detail? Yes, Even on Dark Shirts!

The science behind DTG printing full-color images on dark garments is fairly simple to understand. The premise is the same as laying down a white underbase when screen printing light ink colors on black shirts.

The DTG printer applies a layer of white ink to the shirt first before printing the CMYK inks directly on top, which allows for vibrancy and clarity within the print. With DTG printing, you can achieve all of the gradients, shadows and high-resolution components that are sacrificed when converting artwork for the screen printing process, not to mention the ability to print in millions of colors without the extra costs tied to labor and screens.

While there are so many delicate variables surrounding DTG printing that fall on the user (like artwork setup and pretreatment methods), once you’ve mastered the basics of preparing your image files and properly pretreating your dark shirts you can print high-resolution, photographic and full-color T-shirts in less than five minutes.

Epson has internally developed a top of the line, easy-to-use Garment Creator Imaging Software (which is free for anyone to download) with dozens of straightforward customizable settings that makes preparing your artwork for DTG printing uncomplicated and pain-free. The big factors that lead to a successful, vivid print include garment composition, correct pretreatment coverage, regular DTG printer maintenance and – of course – a little bit of patience.

Are you ready to stop telling your small quantity prospects ‘no’? Want to give DTG printing a try? Drop our professional services department a line to learn more about the benefits of offering direct-to-garment printing. Our team of pros will train you on the best practices and machine maintenance methods to ensure you are saying ‘yes’ to every T-shirt sale, no matter how small. Give us a call now: 800 562-7760

The New Year….

“Insanity: doing the same thing over and over again and expecting different results. ” – Albert Einstein 

Now that 2010 is over, what are you going to different in the coming year for your business? 

What did your business do right last year and what can you improve upon in the coming 12 months?  Did last year meet or exceed your expectations or did you fall a bit short?  Continue reading “The New Year….”