Category: Small Format Sublimation

This category is for the discussion of sublimation printing, pressing and designing. We will discuss Sawgrass Inks, Image Right Sublimation paper, Ricoh printers, Epson printers and everything else related to small format (under 42″) printing.

Is Your Sales Strategy Proactive or Reactive?

by Jimmy Lamb of Sawgrass Ink

Do you wait for customers to contact you or do you go find them? Many B2B sales organizations in retail locations make the mistake having a sales strategy of waiting on new business to walk through the door (reactive strategy), rather than pursing opportunities outside their walls (proactive strategy).

Getting your “feet on the street” can yield significant gains in sales revenue as it greatly expands your marketing reach with very little investment. One of the most successful strategies is to incorporate promotional products into your menu of printed media products in order to satisfy a wider range of needs for your prospective clients. Continue reading “Is Your Sales Strategy Proactive or Reactive?”

A Quick Review of Summer’s Hot New Products

It’s been a very busy summer here at Coastal. In between all of the tradeshows and the construction of our brand new demonstration room (it’s almost done!), we’ve introduced an abundance of new products and equipment that you may have missed. Here are just a few of our favorite hot new products:

Sippy cups – Every parent will LOVE the chance to create a personalized sippy cup for their child. Add the child’s name, a special photo or a personalized design – this will be the hit of the playground! Plus, our sippy cups come in three different vibrant colors.

Mug Master Pro – We carried the Mug King mug press for many years, but recently realized it was time to offer something that is multi-functional and allows our customers to get more bang for their buck. The Mug Master Pro mug press (priced similarly to the Mug King) includes additional attachments that allow you to press not only regular 11 oz sublimation mugs, but 15 oz mugs, 12 oz latte mugs and 17 oz latte mugs. This is the MUST-HAVE mug press for anyone looking to explore or expand a mug-making business. Continue reading “A Quick Review of Summer’s Hot New Products”

Epson 7700/ 9700 Sawgrass Sublimation Solution

I’m not sure if you have heard, but Sawgrass Ink is coming out with a sublimation solution for the Epson 7700 (and Epson 9700 if you want more) that is a turn-key solution for small businesses. As a big proponent of small business success, I’m excited about the 7700 as it bridges the gap between a small business and a large business that has a huge capital expense account. You’re getting large format abilities, at small format pricing. Let’s talk about some of the key features of how this can help your small business succeed. Continue reading “Epson 7700/ 9700 Sawgrass Sublimation Solution”