Eco-Solvent Garment Decorating for Sign Shops

Eco-Solvent is a popular method used to print outdoor media, as the special ink creates a weatherproof, fade-proof and highly durable print. But what happens when you have an eco-solvent printer and want to create transfers for clothing? Coastal carries a wide variety of eco-solvent heat transfer materials to make it easier to add heat transfer garments to your product line! Continue reading “Eco-Solvent Garment Decorating for Sign Shops”

The New Year….

“Insanity: doing the same thing over and over again and expecting different results. ” – Albert Einstein 

Now that 2010 is over, what are you going to different in the coming year for your business? 

What did your business do right last year and what can you improve upon in the coming 12 months?  Did last year meet or exceed your expectations or did you fall a bit short?  Continue reading “The New Year….”

Why every company should do a Marketing Plan – Big or Small

One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have to be a Pulitzer prize winning coffee table document that takes thousands of dollars to produce, but it does have to be something that is in writing and carefully thought out. Again, this doesn’t have to be a formal marketing plan with all the big words and things most small businesses don’t understand, but it does have to make sense to you and it does require a little hard work and effort.
Continue reading “Why every company should do a Marketing Plan – Big or Small”