Author: Aaron Montgomery

I have been in the garment decorating industry since 1999, and have worked with many small businesses to help them make money and improve their marketing and sales. I love helping small businesses as I have been involved with or had my own small business since I was a teenager. In my free time, I enjoy volleyball, bowling and spending time with my sons. I have lived in St. Louis since 2010 by way of Boston, Colorado Springs and most major cities in Arizona. Aaron also delivers a bi-weekly Podcast called "2 Regular Guys" with industry friend Terry Combs. You can catch it at 2 Regular Guys.

Marketing Tools – What’s in your tool belt?

This blog has a couple of examples of marketing tools that these companies are using that impressed me. They get “IT”! Marketing is one of those things where you really have to think through your actions and make sure you are aware of what others might think of everything that you do. Successful marketing requires that your marketing tool belt is equipped with excellent tools. The following examples should help get you started. Please post suggestions for other great marketing ideas or “tools” below.

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Why Heat Transfer Print and Cut is the Perfect Gateway to Direct to Garment

Direct to garment printing has come a long way since it first hit our industry as a decorating method that is here to stay back in 2004. There have been many highs and lows and today you have a wide range of choices all of which fit certain business models. The down side is the relatively high investment cost of the equipment at first which means you must have a market in place to quick realize any return on investment. So how do you get into that market and not run your self out of business first? Heat Transfers is the answer! Continue reading “Why Heat Transfer Print and Cut is the Perfect Gateway to Direct to Garment”

Why every company should do a Marketing Plan – Big or Small

One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have to be a Pulitzer prize winning coffee table document that takes thousands of dollars to produce, but it does have to be something that is in writing and carefully thought out. Again, this doesn’t have to be a formal marketing plan with all the big words and things most small businesses don’t understand, but it does have to make sense to you and it does require a little hard work and effort.
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