Tag: Marketing

Is Your Sales Strategy Proactive or Reactive?

by Jimmy Lamb of Sawgrass Ink

Do you wait for customers to contact you or do you go find them? Many B2B sales organizations in retail locations make the mistake having a sales strategy of waiting on new business to walk through the door (reactive strategy), rather than pursing opportunities outside their walls (proactive strategy).

Getting your “feet on the street” can yield significant gains in sales revenue as it greatly expands your marketing reach with very little investment. One of the most successful strategies is to incorporate promotional products into your menu of printed media products in order to satisfy a wider range of needs for your prospective clients. Continue reading “Is Your Sales Strategy Proactive or Reactive?”

Fundraising – The Key To The School Market Door

Nothing gets the attention of a school organization like the word FUNDRAISER. It’s one of the top priorities in this age of budget cuts and financial trimming.

PTA, Athletic Boosters, Band Boosters, and Academic Boosters are just a few of the many groups that actively participate in raising funds to support the schools and student activities. You can easily target them with an exciting program that allows them to sell customized and personalized products with a decent margin for them and you, something that is uniquely different than most of the stale, tired out programs they are dealing with currently.

In general, there are two solid approaches for Digital Decorators: Spirit Products and Kids Artwork. Continue reading “Fundraising – The Key To The School Market Door”

Inappropriate Social Media Posts & the Affect it can have on your Job

Social media has become an integral part of modern society. There are niche sites for virtually every special interest out there. You can share photos, videos, post status updates about what time you got out of bed to what time you took your shower and how your work day was. You can also stay connected or reconnect with old friends.

Ponder this for a moment…general social networks have user bases larger than the population of most countries. Now if this doesn’t make you want to run over to your pc and setup your own online screen name then nothing will. If you get the urge to do so, there’s a few things you need to know. Continue reading “Inappropriate Social Media Posts & the Affect it can have on your Job”