Tag: Marketing

Marketing Tools – What’s in your tool belt?

This blog has a couple of examples of marketing tools that these companies are using that impressed me. They get “IT”! Marketing is one of those things where you really have to think through your actions and make sure you are aware of what others might think of everything that you do. Successful marketing requires that your marketing tool belt is equipped with excellent tools. The following examples should help get you started. Please post suggestions for other great marketing ideas or “tools” below.

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Why every company should do a Marketing Plan – Big or Small

One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have to be a Pulitzer prize winning coffee table document that takes thousands of dollars to produce, but it does have to be something that is in writing and carefully thought out. Again, this doesn’t have to be a formal marketing plan with all the big words and things most small businesses don’t understand, but it does have to make sense to you and it does require a little hard work and effort.
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