Reaching Out to the Newbies

I’m reaching out to the newbies in the world of heat transfer (and please don’t be scared away by the length of this blog, it’s easy reading – I promise!) After looking at our site and doing your own research, I’m sure you are thinking, “HELP! I know I want to get my own business started but where in the world do I begin?! Do I start with heat transfer vinyl? Sign vinyl? Sublimation? And by the way, what is sublimation?! Maybe I should just start with heat transfer paper? And if I go with paper, do I use inkjet or laser? How do I choose which heat press is best for me?” Whew! That’s a lot to take in, but, hopefully, we can help!  Continue reading “Reaching Out to the Newbies”

Incorporating Everyday Ideas into your New Business

     More and more unemployed people will start home-based businesses in the next few years. With the help of tools like Facebook, Twitter, LinkedIn and many other networking sites, it has become easier to take on what used to be such a daunting and risky task.
     As an employee of Coastal Business Supplies for 15 years, I’ve seen a lot of trends come and go. I’ve seen items and strategies fizzle out over time and have also seen the silliest little items become our biggest sellers. So, I’ve put together a little list of ideas that I think can get your name out there, get new customers to help you grow, and get you some money in your newly founded business. And, if you’re anything like me, you think money is a “good thing”!! 

Continue reading “Incorporating Everyday Ideas into your New Business”

So you want to sublimate the entire garment?

All you need to do is buy a large printer, a large heat press, inks, and paper. Sounds simple enough, right?

A full sublimation tshirt

Well, it is simple but there are a few things you need to consider when you decide to take the BIG step into wide format garment decoration.

The first and most important question: what is your market and can you create the demand for your unique products in your market to justify the expense and time to learn the production process? What will separate you from the other guys? Will the addition of wide format sublimation add the extra revenue to justify your investment? I am not going to get into the marketing in this blog, but you know your business and customers better than anyone so get that business and marketing plan together so you can realize the extra profits from your new garment decoration capability. Continue reading “So you want to sublimate the entire garment?”