Incorporating Everyday Ideas into your New Business

     More and more unemployed people will start home-based businesses in the next few years. With the help of tools like Facebook, Twitter, LinkedIn and many other networking sites, it has become easier to take on what used to be such a daunting and risky task.
     As an employee of Coastal Business Supplies for 15 years, I’ve seen a lot of trends come and go. I’ve seen items and strategies fizzle out over time and have also seen the silliest little items become our biggest sellers. So, I’ve put together a little list of ideas that I think can get your name out there, get new customers to help you grow, and get you some money in your newly founded business. And, if you’re anything like me, you think money is a “good thing”!! 

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So you want to sublimate the entire garment?

All you need to do is buy a large printer, a large heat press, inks, and paper. Sounds simple enough, right?

A full sublimation tshirt

Well, it is simple but there are a few things you need to consider when you decide to take the BIG step into wide format garment decoration.

The first and most important question: what is your market and can you create the demand for your unique products in your market to justify the expense and time to learn the production process? What will separate you from the other guys? Will the addition of wide format sublimation add the extra revenue to justify your investment? I am not going to get into the marketing in this blog, but you know your business and customers better than anyone so get that business and marketing plan together so you can realize the extra profits from your new garment decoration capability. Continue reading “So you want to sublimate the entire garment?”

Heat Transfer Paper vs. Sublimation

If you are just entering the wonderful world of t-shirt making and personalized garments, you may be asking which is better – heat transfer or sublimation? Unfortunately, there’s no easy answer, but, hopefully, this blog will help you decide which is best for you.

Heat transfer is the process of printing onto special transfer paper and using a heat press or home iron to transfer it onto a shirt. Heat transfer is a similar process as direct-to-garment or screenprinting, but does not carry the same high cost or messy set up. Much like the old iron-ons you could buy at craft stores or Wal-Mart, these transfers are kind of like to stickers, meaning the image will lie on top of the shirt and has a different texture than the surrounding material. Unlike those old iron-ons, these are professional-quality transfers. The color, feel and durability far surpass the old Star Wars logo (see picture) on your brother’s old shirt. Depending on the type of transfer you choose, you can customize the softness, the vibrancy of color, the gloss and the thickness of the background. Though a heat press isn’t required for heat transfer, it is highly recommended. Continue reading “Heat Transfer Paper vs. Sublimation”