Tag: new business

Marketing the New Business

Here are several things to consider as you begin to process of marketing your new business:

  • What customers want: Consider what you think your customers will want to purchase and get some great designs going. Are you going to focus on creating completely customized shirts with pictures of grandchildren, pets, etc.? Or, do you want to concentrate on shirts with funny sayings or images? Will you be selling your products at a mall, car shows, through a website or at a flea market? You’ll want to consider where you plan to sell your shirts in order to determine the best type of designs to focus on.

  • Be your own advertisement: Make a vinyl decal with your business name and contact info for the back windshield of your car. Wear a tshirt with your information on it – it’s like being your own walking billboard! Continue reading “Marketing the New Business”

    • Reaching Out to the Newbies

    I’m reaching out to the newbies in the world of heat transfer (and please don’t be scared away by the length of this blog, it’s easy reading – I promise!) After looking at our site and doing your own research, I’m sure you are thinking, “HELP! I know I want to get my own business started but where in the world do I begin?! Do I start with heat transfer vinyl? Sign vinyl? Sublimation? And by the way, what is sublimation?! Maybe I should just start with heat transfer paper? And if I go with paper, do I use inkjet or laser? How do I choose which heat press is best for me?” Whew! That’s a lot to take in, but, hopefully, we can help!  Continue reading “Reaching Out to the Newbies”