Introducing EMULATE™ and EMULATE SECURE™ Sublimation Paper Sheets

Coastal is excited to announce that we now carry EMULATE™ & EMULATE SECURE™ Sublimation Paper Sheets by Neenah Performance Materials! Designed specifically for desktop sublimation printing, these sheets make life easy for those sublimating hard surfaces and polyester performance apparel. Read on to learn more about the benefits of both!

EMULATE™ – Hard Surface Sheets for Small-Format Production

Manufactured in the USA with hard surface sublimation in mind, Neenah’s EMULATE™ sublimation paper sheets allow for easy desktop production. These Coastal-exclusive paper sheets enhance dye-sublimation transfers with exceptional color reproduction and reduce ink consumption during the process. For those creating hard substrates using a desktop sublimation setup, the EMULATE™ sheets provide consistent results every time.

Other benefits of the EMULATE™ sublimation papers include:

  • Enhances dye sublimation transfers with high-quality color reproduction
  • Manageable non-tack surface
  • Immediate ink dry time
  • Possess exceptional lay-flat properties to prevent unwanted curling during pressing
  • Printed backside grid assists with improving transfer alignment and design registration

emulate emulate secure dye sub sublimation paper sheets coastal business supplies neenah performance materials

EMULATE SECURE™ – The First Tacky Dye-Sub Paper for Desktops

If you have experience with sublimation printing, then you probably are familiar with the struggles of “ghosting”. Ghosting is a common sublimation concern (especially with desktop printing) – it occurs when there’s a shift in the transfer paper while the panel is still hot, leaving a shadow or secondary image on the final product. The experts at Neenah recognized the impact this can have on production time for those using desktop setups. To combat the frequency of ghosting and registration issues among desktop decorators, Neenah developed EMULATE SECURE™.

EMULATE SECURE™ is the first dye sub paper of its kind to deliver the control given by a tack paper to decorators that primarily use desktop printers. Available exclusively from Coastal Business Supplies in sheets, these sublimation papers are USA-made and possess a tacky side guaranteed to keep them in place during the transfer process. The backside of the paper has a printed grid to assist with improving transfer registration, making it the first dye-sub paper on the market completely designed for efficient small-format sublimation.

Other features of the EMULATE SECURE™ sheets include:

Both the EMULATE™ and EMULATE SECURE™ sublimation paper sheets work great with all desktop printers – try them with the Sawgrass Virtuoso SG400 or SG800 today!

Ready to improve your desktop sublimation production? Contact our Customer Success Team to learn more about the benefits of using EMULATE™ and EMULATE SECURE™ dye-sublimation paper sheets. Our team of pros will give you the insight and assistance needed to help your business succeed! Give us a call today: (800) 562-7760

New Trends in Sublimation Fashion for Women

Changes happen and fashion is one of those things that seem to change as quickly as any. The other morning I was finally awake enough to actually take a look around at the items that are in my wife and I’s closet. I tease my wife about how many outfits she has, but never really stopped to look at what was there. Then surprisingly, I noticed that her closet was full of sublimation garments. I could not believe it, since I am involved in that industry and I have not once made a shirt for my wife. So I started digging around and asked her where she gets the shirts I saw hanging in the closet while being amazed at how we afford such a full array of garments, I was shocked by how mainstream the retailers were who offered these sublimation garments.

Premium S/S Dolman Style TopAt this point my wife was completely befuddled by my sudden interest in her wardrobe and must have thought I was ready to have the “money” talk about all these shirts, but I continued asking questions. She pointed out shirts from Kohls, Charlotte Russe , New York & Co. and then pointed out one from a local factory outlet location, Before+Again Clothing, that only does events a few times a year right in St. Louis. So with that information I set out to reach the folks over at Before+Again Clothing to explore the trends in women’s fashion from people who know about all things having to do with sublimation fashion for women. Joe and Peter from Before+Again Clothing were kind enough to share some details with me about sublimation with women’ fashion. So, let’s dive in to the question and answer session I had with them by email.

Q: When did Before+ Again get started in the women’s apparel market?

A: What began over a 2 year period with countless fabric printing experiments in a one-room shop, eventually led partners Joe Werner, Peter Daneyko and Jon Rianhard, to their eureka moment and the creation of the Before + Again™ label. That occurred in 2008 and our products can now be found in over 1,000 specialty boutiques in the U.S., Canada, Mexico and Australia.

Q: How did you get started in the market?

Premium S/S Dolman Style TopA: The real excitement began when Joe’s wife, Susan, asked if some of her designs could be printed on fashionable and trendy burnout fabrics. Susan and her friends started wearing the new-look tees. That’s when the decision to create the Before+ Again Label began. It was in 2008 the height of the recession, but as a just -in- time manufacturer, our ability to be turn around highly creative pieces with low minimums fit well for a market that was nervous about high inventory levels. And in the fashion business it is key to be able to quickly react to what is on trend now and replenish product vs. waiting months for foreign goods which also require larger orders. Bottom line our equipment, design and production processes allowed us to mitigate risk to stores and give a tremendous amount of creative choice to consumers.

 

Q: What do you see happening in the future in the women’s apparel market?

A: With a lot of new micro-fibers and great new synthetic poly blends we anticipate doing a lot more very creative sublimation printing on a variety of styles and fabrics.

Thermal L/S V-NeckLet’s dive a little deeper into sublimation in the women’s fashion industry. As Joe and Peter mentioned this method of decoration really seemed to take off after 2006, noting that much of it had to do with the economy at the time. Prior to this time, much of the fashion available was mass produced overseas and the big box stores of the days were buying in container loads, if not more. As the world and the economy changed, so did the buying habits of many people. This opened the door for companies like Before+Again Clothing who make a great product in the fashion industry, but do not need to buy a full container to be able to make money. At the same time, our society changed how and what type of clothes we wore. No longer did we want to wear what everyone else was wearing, we wanted to wear clothes that spoke to our individual personality, especially in women’s fashion. This made sublimation a perfect marriage since women could get more personalized clothing and were willing to pay a little more for it. Now companies could produce short runs and retailers could hold less inventory due to sublimation.

smile2Other big changes that really allowed sublimation to grow in the women’s fashion industry were the changes to the fabrics, as well as the burn-out shirts that Joe and Peter mentioned. The burn out shirt is a 50/50 garment where a portion of the cotton in the garment is “burned out” of the shirt with a chemical leaving a nice soft polyester shirt with a little bit of cotton still in it. When decorating these shirts, not only are they really soft and comfortable to wear, but they give you a very unique washed out or “distressed” look. Also, companies like Vapor Apparel changed how the polyester was being woven allowing for a kinder gentler polyester shirt. Companies began to get creative and started pressing shirts that were already sewn together, intentionally leaving the creases in them to give a very unique look. These creases during the transfer process became affectionately known as “smiles” and graphic designers are planning for these in the artwork.

Classic Sleeveless DressThis trend in polyester continues to grow and it does not seem to be declining. Companies like Before+Again Clothing must continue to find the latest designs, fabric and out of the box ways to create new fashion. You see companies like Epson getting into the sublimation market place with printers that are designed around doing textiles and, to me, that says sublimation in fashion is here to stay. Sublimators will start to decorate other items outside of shirts, if they are not already, like scarves, dresses, beachwear, gloves, beanie caps and other wearable items to be more regularly decorated with the sublimation process. Personally, I just need to keep an eye on my wife’s closet (and maybe some of the receipts) and I’m confident I will see all sorts of new trends in sublimation in women’s fashion.

If you would like to know more about Before+Again Clothing, please check out their website at www.beforeandagain.com/ or on Facebook at www.facebook.com/beforeandagain.

Chevron: A New Angle on Designer Heat Transfer Vinyl

chevron_newAs all of you already know, Coastal likes to stay hip with the newest fashions and designs that are currently on the market! Can you guess what the new, hot pattern is this year? KIDDING. This is not a test so I won’t make you guess, I’ll just tell you – it’s CHEVRON! I can almost guarantee you’ve seen this print, even if the word “Chevron” sounds completely foreign to you. It’s everywhere, probably because it has such an eye-appealing look! It looks great on clothing, accessories, and just about anything else you can heat press. Now, as if this fashion advice I gave wasn’t good enough news, I have better…we now have Chevron Heat Transfer Vinyl IN STOCK! In multiple colors I might add!

Now, I know what you’re thinking… this vinyl looks awesome on the roll, but is it really going to look that good on a small design on my shirt? As the background design on a bag? The answer is YES.

And while I’m reading your mind, the next question you are going to ask is…is it meant more for small intricate designs, or big all over coverage designs on an item? The answer is BOTH. Continue reading “Chevron: A New Angle on Designer Heat Transfer Vinyl”