Category: Small Business Tips

This category is where we will do our best to provide useful tips and tricks for the small businesses that we get to work with every day. We will provide details on business practices, ideas about running your business and other helpful information.

Breaking Down Industry Terminology

While on the phone with customers often they will ask me the meaning of a word I have chosen to describe a product or a property of the product. So I forwarded this idea onto my manager and, in turn, he asked everyone here at Coastal to think of words that are often used in conversations that might be unknown to the customer. And this is what everyone came up with!  I hope that this helps in breaking down some of the words used when talking about a product or process.

  • Auto Pop Up: This is a feature on a heat press that allows it to automatically open once the timer is done. When the timer goes off the heat press “pops” open allowing access to the item being pressed.
  • Bleed: Extending a printed image beyond the size of the intended product to ensure of the product will be completely covered by the transfer. Continue reading “Breaking Down Industry Terminology”

Connecting your Teams

This morning while I was waiting in line at the security check point for my flight, my co-worker made a very good point about the seeming lack of communication between the airline and the TSA. The airlines know exactly how many people they have coming to the airport for a flight and exactly what time frame they should be arriving. Therefore you would think that TSA would be properly staffed and ready to go based on that information, but it doesn’t seem that there is any communication between them. But aren’t they on the same team with a similar goal of getting people from point A to point B safely and securely? They might not be the same “company” or department but don’t you think they should work together more closely? Continue reading “Connecting your Teams”

Why Heat Transfer Print and Cut is the Perfect Gateway to Direct to Garment

Direct to garment printing has come a long way since it first hit our industry as a decorating method that is here to stay back in 2004. There have been many highs and lows and today you have a wide range of choices all of which fit certain business models. The down side is the relatively high investment cost of the equipment at first which means you must have a market in place to quick realize any return on investment. So how do you get into that market and not run your self out of business first? Heat Transfers is the answer! Continue reading “Why Heat Transfer Print and Cut is the Perfect Gateway to Direct to Garment”