News and insight for the custom gift & apparel decoration industry!
“Insanity: doing the same thing over and over again and expecting different results. ” – Albert Einstein
Now that 2010 is over, what are you going to different in the coming year for your business?
What did your business do right last year and what can you improve upon in the coming 12 months? Did last year meet or exceed your expectations or did you fall a bit short? Continue reading “The New Year….”
All you need to do is buy a large printer, a large heat press, inks, and paper. Sounds simple enough, right?
Well, it is simple but there are a few things you need to consider when you decide to take the BIG step into wide format garment decoration.
The first and most important question: what is your market and can you create the demand for your unique products in your market to justify the expense and time to learn the production process? What will separate you from the other guys? Will the addition of wide format sublimation add the extra revenue to justify your investment? I am not going to get into the marketing in this blog, but you know your business and customers better than anyone so get that business and marketing plan together so you can realize the extra profits from your new garment decoration capability. Continue reading “So you want to sublimate the entire garment?”