By Christopher Bernat, Contributing Writer, Impressions Magazine
Allover print sublimation (AOPS) is, well, all over the place. Of course it is a trendy application on T-shirts and V-necks seen in the wholesale decorated apparel marketplace. But from burnout garments, poly-performance tops and mixed martial arts (MMA) gear to hoodies and dresses, the popularity of AOPS is rising. If you have not seen it as a new source of potential revenue, you may want to look one more time.
It’s not just enjoying success in the imprintables market. Walk into Macy’s, Belk, H&M or just about any other major clothing retailer and you will see some apparel decorated with sublimation in the store. There are multiple brands offering different types of garments for this process. The topic has been well covered in Impressions and at the Imprinted Sportswear Shows (ISS), but it has grown and changed in the past couple of seasons.
Garment decorators are getting more and more requests for allover sublimation, and declining the opportunity could have long-term ramifications. Many people are predicting it will only increase in popularity from here on out.
No matter what type of AOPS you plan to do, there are several things you will need. At a bare minimum, you will need sublimation paper, an industrial (a.k.a. large) heat press and the right garments for your target customer.
You also will need the know-how to do it properly. So let’s get started and cover a couple of important areas. Continue reading “Allover Printing: It’s All Over America”
Come on now… everyone loves Fido! And what pup doesn’t want to be the coolest dog at the dog park?
If you have a pet, you will understand exactly what I’m getting at here.
According to the American Veterinary Medical Association (AVMA), more than 63% of households in the US have at least one pet. Those pet owners spend in excess of $55 billion dollars on pet products every year. If we spend that much on Fido, just think about the niche market you could be missing out on!
With the drop in our economy, people were more apt to feed their pets before they buy cutesy clothes for them but now that our economy is recovering, pet apparel has rebounded nicely and seems to continue to grow out of control. Continue reading “Pet Apparel: More Popular Than You May Think!”
So, I was handed a magazine today to read a particular story. The model on the front cover caught my eye, since he had such nice eyes himself, then inside he was modeling several different types of shirts and I thought, with all these options… hey, wait! I think I have my next blog!
There are so many t-shirts out there, how do you find the right one? I know everyone has asked this question at least once if you work in any of the t-shirt printing industries.
Decades ago, there was only one – it was white and meant for wearing underneath other clothing as a, let’s say… undergarment. There wasn’t much of a decision to be made on which shirt to buy, but when Hanes introduced its t-shirts to the imprintable sportswear industry in 1970, that all began to change. Continue reading “T-Shirt Varieties…So Many Choices!”