Come on now… everyone loves Fido! And what pup doesn’t want to be the coolest dog at the dog park?
If you have a pet, you will understand exactly what I’m getting at here.
According to the American Veterinary Medical Association (AVMA), more than 63% of households in the US have at least one pet. Those pet owners spend in excess of $55 billion dollars on pet products every year. If we spend that much on Fido, just think about the niche market you could be missing out on!
With the drop in our economy, people were more apt to feed their pets before they buy cutesy clothes for them but now that our economy is recovering, pet apparel has rebounded nicely and seems to continue to grow out of control. Continue reading “Pet Apparel: More Popular Than You May Think!”