Come on now… everyone loves Fido! And what pup doesn’t want to be the coolest dog at the dog park?
If you have a pet, you will understand exactly what I’m getting at here.
According to the American Veterinary Medical Association (AVMA), more than 63% of households in the US have at least one pet. Those pet owners spend in excess of $55 billion dollars on pet products every year. If we spend that much on Fido, just think about the niche market you could be missing out on!
With the drop in our economy, people were more apt to feed their pets before they buy cutesy clothes for them but now that our economy is recovering, pet apparel has rebounded nicely and seems to continue to grow out of control. Continue reading “Pet Apparel: More Popular Than You May Think!”
So, I was handed a magazine today to read a particular story. The model on the front cover caught my eye, since he had such nice eyes himself, then inside he was modeling several different types of shirts and I thought, with all these options… hey, wait! I think I have my next blog!
There are so many t-shirts out there, how do you find the right one? I know everyone has asked this question at least once if you work in any of the t-shirt printing industries.
Decades ago, there was only one – it was white and meant for wearing underneath other clothing as a, let’s say… undergarment. There wasn’t much of a decision to be made on which shirt to buy, but when Hanes introduced its t-shirts to the imprintable sportswear industry in 1970, that all began to change. Continue reading “T-Shirt Varieties…So Many Choices!”
Direct to garment printing has come a long way since it first hit our industry as a decorating method that is here to stay back in 2004. There have been many highs and lows and today you have a wide range of choices all of which fit certain business models. The down side is the relatively high investment cost of the equipment at first which means you must have a market in place to quick realize any return on investment. So how do you get into that market and not run your self out of business first? Heat Transfers is the answer! Continue reading “Why Heat Transfer Print and Cut is the Perfect Gateway to Direct to Garment”