Category: Marketing

This category is for all things marketing. Ideas, tips, trick and other things that will help your small business succeed.

Sales & Marketing Tips from Sawgrass Ink

by Jimmy Lamb

A key area to consider when looking for potential customers is your own background. Are you currently employed? If so, chances are you are surrounded by potential leads. Use these contacts to carve out business relationships. It’s much easier to make sales in an environment that is comfortable and familiar, than having to go out and knock on doors. And don’t just look around, write it all down.

One exercise that you can do to help you generate a potential list of customers is to take a sheet of paper and divide it into to three columns. In the left hand column list the name of every person that you know. Friends, family, co-workers, neighbors, church members, club members, etc. You’ll probably be surprised at how many people you really do know. Continue reading “Sales & Marketing Tips from Sawgrass Ink”

Marketing the New Business

Here are several things to consider as you begin to process of marketing your new business:

  • What customers want: Consider what you think your customers will want to purchase and get some great designs going. Are you going to focus on creating completely customized shirts with pictures of grandchildren, pets, etc.? Or, do you want to concentrate on shirts with funny sayings or images? Will you be selling your products at a mall, car shows, through a website or at a flea market? You’ll want to consider where you plan to sell your shirts in order to determine the best type of designs to focus on.

  • Be your own advertisement: Make a vinyl decal with your business name and contact info for the back windshield of your car. Wear a tshirt with your information on it – it’s like being your own walking billboard! Continue reading “Marketing the New Business”

    • Hot Items From 2011

    With the year winding to a close you always see those top X number of item lists which are kind of fun. It gives you a chance to reflect back to the events of the previous year.

    With the year winding to a close, you always see those top 100 lists They are kind of fun, and it gives you a chance to reflect back to the events of the previous year.

    In the spirit of the top 100 list, I have polled our department leads for the top products from 2011. In the style of a late night countdown, I’ll count down from #5 up to the #1 requestes item. Continue reading “Hot Items From 2011”