Here at Coastal, we’re lucky enough to be up close and personal with a lot of our products, which means we all inevitably end up with favorites. So, we thought we’d share a few of our employees’ favorite items that made it to the top of their holiday wish list. Stay tuned for more! Enjoy!
ChromaLuxe iPhone case
“I love them because you can change out your sublimation plates to fit pretty much anything. Which is why I usually have like 5 different plates in my drawer.”
-Stacy, Customer Relations
“My fave are the flip flops. They can be customized with any design you like then spruced up by adding ribbon, flowers, bows, etc. to make them all your own. They’re great for so many events and perfect for both children and adults!”
ChromaLuxe Photo Panels
“They’re a unique way to display your favorite photos. There’s so many sizes and styles to choose from that there’s no way your walls would ever look boring!”
Chelsey, Customer Relations
ChromaLuxe Connection Photo Panels
“I’d love to have photos of places I’ve traveled, my adorable nieces or heck, even random cats on display around my apartment. Because cats.”
Sarah, Graphic Designer/ Tradeshow Coordinator
What is more likely to influence your purchase decision at the grocery store? A picture of a bread loaf or the actual loaf? As a savvy consumer, you will want to examine your potential purchase for quality before committing any of your hard-earned money.
The same holds true when you’re trying to sell your sublimated goods. The allure of sublimation is in the outstanding print quality it produces. That can’t be captured in a catalog or Web image. Potential customers need to see and feel the product to determine whether it’s right for them – and that you’re the right one to make it.
This is where spec samples come into play. A spec sample is a pre-made version of a particular product that you use to show a customer, client or prospect what that product could look like with their customization added. They can touch the item, test its quality and see just how amazing sublimation looks on a finished product.
Providing spec samples helps you to drive excitement in both existing and potential customers, which you can then turn into sublimation sales. It just takes some creativity and good sales strategy. Continue reading “Growing Sublimation Sales with Spec Samples”
When I was primarily involved with screen printing and direct to garment printing, I was a huge proponent of 100% cotton t-shirts. I really didn’t think I could ever come to love those polyester shirts. But due to companies like Vapor Apparel, Under Armor and others, polyester performance wear has really started to take a hold of me. Now that my days are filled with sublimation inks and vinyl, instead of pretreatment and plastisol, I have been exposed to so much more polyester fabric that I almost feel like I nearly missed the boat. Using digital transfers on performance fabrics is a broad subject, so let’s start off by talking about some of the many different types of garments that are polyester based and the types of material that you can use to decorate those items. Continue reading “Digital Transfers onto Performance Fabrics”