Interview with Catalina Frank about the NEW Epson F-Series Dye Sublimation Printers

Aaron Montgomery of the 2 Regular Guys Podcast (also our Director of Sales and Marketing) got Catalina Frank from Epson America on the phone and asked her the below questions about the new dye-sublimation Epson-F Series printers.

  1. Why wide format sublimation? What’s the hype all about?
  2. What are the biggest draws to wide-format? Is it about higher-quality goods that you can sell at a higher price? Or is it more about generating volume in a more reasonable time?
  3. In what other markets is this technology being utilized? What industries has it seen the most success? Does this translate to the awards and apparel markets? How?
  4. When did this technology really start to take hold? What was the launching point that really set it up for gaining market share?
  5. What kind of lateral market opportunities does this open up? Do you think it’s a good or bad thing for businesses to become more of an all-encompassing “digital decorator” versus an apparel decorator or awards retailer? Why?

Check it out: