Wide format sublimation is defined by using any printer that is 42” and wider. Small Format is considered any printer that is smaller than 42”. Digital sublimation printing and transfer is the same whether you use small format or wide format printers to make your transfers. You can still print the huge myriad of substrates with either process.
All you need to do is buy a large printer, a large heat press, inks, and paper. Sounds simple enough, right?
Well, it is simple but there are a few things you need to consider when you decide to take the BIG step into wide format garment decoration.
The first and most important question: what is your market and can you create the demand for your unique products in your market to justify the expense and time to learn the production process? What will separate you from the other guys? Will the addition of wide format sublimation add the extra revenue to justify your investment? I am not going to get into the marketing in this blog, but you know your business and customers better than anyone so get that business and marketing plan together so you can realize the extra profits from your new garment decoration capability. Continue reading “So you want to sublimate the entire garment?”
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